4.22.2008

Marines Recruiting Women

THE Marines are looking for a few good women.

Actually, they will take as many as they can get. Faced with the difficulty of recruiting during a long and unpopular war, the United States Marine Corps has started marketing itself to women in a concerted way for the first time. It is running ads in magazines like Shape, Self and Fitness, which appeal mainly to female readers, as well as through more mainstream outlets like “American Idol,” where the message is a unisex one of patriotism rather than macho swagger.

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