September 16, 2009
Paul J. Balles views a major public relations manual for Israel lobbyists. Written by Dr Frank Luntz, a US Republican political consultant and pollster, on behalf of The Israel Project, a US media advocacy group, it teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
More than 50 years ago, Vance Packard shook the commercial world with the publication of his book The Hidden Persuaders. It was, as the book jacket claims, "A revealing, often shocking explanation of new techniques of research and methods of persuasion."
Packard revealed, "If people couldn't discriminate reasonably, marketers reasoned, they should be assisted in discriminating unreasonably, in some easy, warm, emotional way."
Much merchandizing success, according to Packard, "...hinged, to a large extent, upon successfully manipulating or coping with our guilt feelings, fears, anxieties, hostilities, loneliness feelings, inner tensions".
Packard raised serious questions of morality related to the "people-manipulating activities of persuaders … and their ability to contact millions of us simultaneously", giving them "the power to do good or evil on a scale never before possible in a very short time".
Among the most evil of the hidden persuaders are the political propagandists. Their "evil" stems from the fact that they have a political agenda, which discriminates unreasonably and is designed to manipulate emotions.
read more @ uruknet
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